CONTENT MARKETERS, IT’S TIME TO BE MORE HARDY AND LESS SCOTT!
I was recently the lucky* recipient of an email entitled “127 facts you probably didn’t know about video marketing”. I’ve been in marketing long enough to know that content such as “X things you need to know about X” can sometimes be relatively useful to their intended audiences. But one hundred and twenty seven?!? READ MORE...

3 THINGS BRANDS CAN LEARN FROM WIMBLEDON'S 'IN PURSUIT OF GREATNESS' CAMPAIGN
Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. READ MORE...

SANTANDER DITCH TRADITIONAL ADVERTISING WITH SCI-FI SHORT ‘BEYOND MONEY’
We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. READ MORE...